O my Heart! Listen
I know you like to Dream, It’s your way to zoom past all the inhibitions
When you see a friend proudly exhibiting his sport car
I know you want to jump in the sky, want to achieve new heights
When you see a friend enjoying a roller coaster ride
You want to lend a helping hand, give meaning to my achievements
When you see a friend involved with a NGO
To express those emotions that does not want to be confined by words
When you see a wonderful portrait made by a friend
And you want to stretch the boundaries, reasserting your belief in me
When you see a friend receiving new laurels
O my Heart, Listen You may keep dreaming, aspiring
But remember you are not alone, get along my mind, my soul
Still, keep dreaming, keep asking for more, keep pushing
Confront my intellect, don’t let it settle for less
Imagine what my eyes fail to see, hear what my ears ignore
Don’t you know, you still rule my world
Wednesday, 25 August 2010
Monday, 23 August 2010
All about CWG
I am modifying this post to include this another link shared by a friend - http://churumuri.wordpress.com/2010/09/03/the-times-of-india-and-commonwealth-games/
The CWG story is getting interesting every day. If you have not followed it up so far, you may read this collection of news as it appeared in print media for you and I will keep updating this. Full marks to Mr. Iyer who started the controversy by wishing failure to CWG but it made people to question and probe further. Let’s see how far the story goes.
The CWG story is getting interesting every day. If you have not followed it up so far, you may read this collection of news as it appeared in print media for you and I will keep updating this. Full marks to Mr. Iyer who started the controversy by wishing failure to CWG but it made people to question and probe further. Let’s see how far the story goes.
July 17 –
July 18 –
July 23 –
July 25 –
July 27 –
July 28 –
July 29 –
July 30 –
July 31 –
Aug 1 –
Aug 2 –
Aug 3 –
Aug 4 –
Aug 5 –
Aug 6 –
Aug 8 –
Aug 9 –
Aug 10 –
Aug 11 –
Aug 12 –
Aug 13 –
Aug 14 –
Aug 16 –
Aug 17 –
Aug 18 –
Aug 19 –
Aug 20 –
Aug 21 –
Aug 22 –
Aug 23 –
Aug 24 –
Wednesday, 11 August 2010
Teaser Campaign - Peepli Live !
Aamir Khan is at it again, the buzz that he is able to create before a movie release is always the best. When I saw the teaser campaign for the first time, I thought those campaigns are just a hoax, and that the movie is on a different topic altogether. I thought people will get a big surprise when they go and watch the movie on the first day and then it will generate another round of buzz which will spread by word-of-mouth. The idea is to completely catch people off-guard and push the un-decided ones to buy the tickets. Clearly, it is unheard of, in bollywood. I do not have sufficient knowledge about Hollywood, so am unable to comment.
Now, I feel that Peepli Live teaser campaigns were not a deception but were actually a snapshot of what the movie is all about. Okay, let us just leave it to the fact that consumers in india may not be ready for such teaser campaigns. You may have already heard of the ambush marketing by HUL for its Dove brand that completely over scored on the buzz built by P&G. So, may be Aamir Khan has learnt a lesson and he did not wanted to create an opportunity for someone else to score.
But there are still many things that differentiate peepli live from other bollywood releases, the theme of the movie, the relevance of it to rural india, the use of unpopular small-time actors, the use of village music group for one of the songs. Clearly it is a big name, backing a small budget film which can become profitable in the very first day of its release. Releasing just one movie per year is another trick that pulls the crowd to the theatre, exclusivity demands a premium, isin’t. At least the property rates of peeli village are going up due to this movie, some benefit for the villagers, hope you read the news regularly. :)
However, I am still waiting to see who will be the first production house that will experiment with a hoax teaser campaign to generate buzz for a movie release, the question is are we ready yet? The answer is difficult to put unless someone tries the same.
Now, I feel that Peepli Live teaser campaigns were not a deception but were actually a snapshot of what the movie is all about. Okay, let us just leave it to the fact that consumers in india may not be ready for such teaser campaigns. You may have already heard of the ambush marketing by HUL for its Dove brand that completely over scored on the buzz built by P&G. So, may be Aamir Khan has learnt a lesson and he did not wanted to create an opportunity for someone else to score.
But there are still many things that differentiate peepli live from other bollywood releases, the theme of the movie, the relevance of it to rural india, the use of unpopular small-time actors, the use of village music group for one of the songs. Clearly it is a big name, backing a small budget film which can become profitable in the very first day of its release. Releasing just one movie per year is another trick that pulls the crowd to the theatre, exclusivity demands a premium, isin’t. At least the property rates of peeli village are going up due to this movie, some benefit for the villagers, hope you read the news regularly. :)
However, I am still waiting to see who will be the first production house that will experiment with a hoax teaser campaign to generate buzz for a movie release, the question is are we ready yet? The answer is difficult to put unless someone tries the same.
Monday, 2 August 2010
Inverted Maslow's Hierarchy of Needs
You all know about Maslow's Hierarchy of Needs, Well I have come up with the inverted one. This describes the different stages that an employee with no work at office, goes through. (Click on the image to enlarge)
P.S.1: Of course "pun intended" and no offense to anyone including Mr. Maslow
P.S.2: (C) @ me
P.S.3: Suggest an apt name for this new theory :)
P.S.4: I thought 'Despo's Lethargy of Deeds' but my dear friend did not gave a good response to that name :(
P.S.5: I have not written so many P.S. ever.
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