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Take another example, Mr K usually gets numerous opportunities to attend conferences and he may substitute the next opportunity of attending a conference with a weekend retreat. Mr Y who usually does not get a chance to attend any conferences may compromise on his regular business and even willing to travel moderate distance to attend the same conferences. The utilities of both the events are different to both the individuals. Sometimes I feel (privileged) people have a tendency of discounting the true value of the most basic things in our life. Or continued success may give someone a false impression that one is fully equipped to overcome any sudden changes in the environment. No wonder strategist’s have modified five forces of Porter to include ‘Complacency’.
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