I was surprised when I first noticed that Google is making money by selling English words. In Google Adwords one can buy a set of words/phrase and then whenever anyone searched for the term the buyer’s link will appear in the sponsored category.
IPL has gone the same path this summer in order to generate more revenues. I agree they are incurring more costs as they have shifted to South Africa but then the traditional means of getting the sponsorship has been given a new face.
One had never heard before a DLF maxima or Citi Moment of Success and you will never hear it’s a SIX or a WICKET. So in the already innovated version of the game has become more innovative.
This coupled with strategic break where you get ample time to advertise in between the match apart from the break between the overs. The thinktank behind all this has done a commendable job.
Another challenge while moving to South Africa was how do you get the local crowd to see the matches and I mean 59 matches. They have linked the IPL with a social cause by donating 100,000 Rand to a local school. At the same time you have Miss Bollywood South Africa contest going on.The TRP have improved a bit but still a long way to meet the expectations. I wonder if there are other things on store to excite the viewer.
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