Monday, 2 July 2007

Fun but flawed

This is regarding a TV ad, so if you don’t get time to watch TV then this blog will not be interesting to you. Fevicol, has been very innovative in bringing up TV Ads and I find those Ads very funny, anyway the Ads are able to get the viewer’s attention.

The specific Ad I am talking about is the one where two aliens, standing on their spaceship, land over a village. They then announce that they will make everything fly in the air. Some four hose arms then come out of the spaceship and dig into the ground. Slowly everything seems to be flying like there was no gravity at all. And this everything involves cow, men, household equipment, radio etc. Then one of the flying man grabs a flying Fevicol can and pour the fevicol into a well. Suddenly, everything that was flying comes down to earth; finally gravity takes over the alien force. Well, that is the complete Ad and a very good one, I will say.

There is one more thing to laugh in the Ad, logically; you see a flaw in the Ad. Let us assume that the aliens can make everything fly and let us assume that the Fevicol is a excellent Glue that can even undermine the alien forces. However, if everything is flying up in the sky, how can someone pour “DOWN” the glue into a well, what made the glue come down towards earth.

The next time you see this Ad, smile for a different reason!!!

4 comments:

Anshu Anand said...

Long time no new post ?

Nitin said...

waah Laddhaji waah! Kya kadak observation-drishti hai aapki! :)

AmitPP said...

Deepak, the rationale side first....Ads are able to get the viewers' attention. This was the purpose and it served its purpose.

The faltu side of dimag.....Fevicol is indeed strong adhesive with intelligent cells. Till the time it was in the can, it understood that it has to fly (dont know may be there would be need in the space to use fevicol). The moment lid was open, intelligent cells understood the situation and decided to bring the aliens down. You see the logic?? Pagalpanti bhi zaruri hai...

Writing my comments almost after a year's time though.

Cheers,

Amit

Deepak said...

Amit, you are correct and i am not denying that the Ad is not able to get the users' attention...

however, i was trying to highlight the fact that even in our imagination we assume/neglect some fundamentals stuff that may not react in the desired manner...