Songs – melody or contextual melody

Which one has more effect on you, the melodious songs or the songs with a context that you are familiar with? Which songs do you frequently listen, songs with some history (about the singer, band, or movie) or song that you just like listening? Is it only the song OR the associated video that makes it more interesting (Yes, i do not like the second half of chiggi-wiggi)? Sometimes you like a song from a unknown language so context is out of the question (remember las ketchup or Alizee); or is it not? You may be influenced by what others have said about that song, the stories that you hear about that band, that singer (the whole fuzz about Attaullah Khan, created by T-Series), does it not affect you? Sorry, for asking too many question but this is what I have been thinking for a while.

So let me give you a clearer picture. This is about my liking for songs, I feel that I am more likely to like a song if I see the corresponding movie (ehh may be applicable to bollywood movie). Though I am not sure if the vice versa holds. To give you an example, when I first heard ‘Love Aaj Kal’ songs I didn’t like them, but then after I have seen the movie, I started liking the songs. So there comes the question of context? Is it that after I know the context in which the song is being played in the movie, I start to move in the FLOW of the song.

Again is it only the context or just because I have heard the songs so many times now, I have developed an affinity to them, and I started liking them. I say this because I liked so many English songs after hearing them for over 100 times! This happened during my graduation, as it was the time when I heard English songs for the first time in my life. There are songs which I did not like in the beginning and then as I heard them every day (Thanks to my neighbours) I developed a taste for them. Most of my English songs collection has the same story. The context is not there, but there is a ‘late’ melody. I mean I did not found the songs melodious in the first 10-15 hearing.

And then the context can also have two meanings, the context of the movie and the contextual situation when you heard the songs for the first time. The songs may pop up good old memories in you whenever it is being played. For e.g. Asoka and DCH songs remind me of my first semester at IIT and Fashion songs remind me of my Summer Internship when I was on my way to Pune from Mumbai (I watched that movie in the bus). Why am I writing this????

Well I am not really sure what made me like the ‘Love Aaj Kal’ songs when I first disliked them and I kept thinking, unable to reach conclusion, I thought why not confuse others :) Do you really know why you like a particular song?

Ulta-Pulta

Wonder which one is the correct news.....!!! and yes, the shortest post ever by me. Date is 16th September 2009.

Generation GAP and Cinema

I had a course on Consumer Behavior (CB) this term and in the end-term examination of that course there was one question “Write and explain 5 values of Indian youth and what implications do they have on product consumption?” I remember in the course there were several chapters on how the consumer attitudes are changing with time and all sorts of terminologies have come up over time, ‘Baby Boomers’, Generation Y and Generation X etc. Though these terms are used for US population in general but the notion of changing customer attitude towards cannot be denied in Indian scenario and its implications are quite visible.

I was listening to Hindi songs after the CB exam and I generally keep my winamp on random mode with the entire hind songs collection put in the list. The songs that was played was ‘papa kahate hai’ from QSQT. The next song that the winamp played was ‘Koi kahe Kahata Rahe’ from DCH. ‘papa kahate hai’ start with “……Doston…. Shukriya…..party…..humare liye college ka yeh aakhri din hai aur mein jaanta hoon ki aane wali zindagi ke liye sabne kuch na kuch soch rakha hai……’ and then the songs starts with ‘papa kahate hai’ which says that ‘koi engineer ka kaam karega, koi business mein apna naam karega’. Now recollect the starting of ‘koi kahe kahata rahe’ from DCH, it starts with “….. who the hell cares where the hell we land up……”. Recollect that just before these lines the hero starts by saying that college passouts will go for higher studies and some will join their family business, some with start their own ventures and the response that the hero gets the crowd is a BIG BOOOOOOOO, he suddenly change the track and says “….who cares where the hell we land up…. Lets party……..”

Now let me talk about the commonalities in the context of these two songs, both the songs have a background of college graduates in their final graduation party and partying ways from their friends. Apart from diametrically apart attitudes of these two generations there is another thing common to these two songs which rather struck me a little late, and I want you to think of it till I finish my main story. So the main story is how cinema is sometimes a true reflection of a society or as the CB book put it cinema forms a part of cultural gatekeepers who screen the fashion and decide which trend gets a representation in the wider communication to public. The attitude towards life is definitely changed over the period of time. From ‘papa kahate hai’ to ‘koi kahe kahata rahe’ Indian youth has become more adventurous and risk taking, do not want to really lose their freedom so early by committing to job and increased responsibility. You can find out several contrasting themes from early 90s to early 2000s in Indian cinema and figure out yourself how the contemporary Indian youth is very different from its previous counterpart. These differences results in changed preferences towards many products, need for new products and services which the marketers constantly look for. Now that was a part of my answer that I wrote in the end-term examinations and I surely do not want to pen it down here.

Well, before I end the post, I hope you figured out the other similarity between the two songs I mentioned in the beginning of this post. Yes, both songs feature Aamir Khan!